Decorating the Duck

Christian Williams / 2010

This report investigates what architecture can learn from environmental graphic design and provides a series of guiding principles in the development and integration of environmental graphics into architectural projects.

Through a series of building case studies from Seoul to Rotterdam to Los Angeles, interviews with acclaimed practitioners and attendance
at the Society for Environmental Graphic Design Conference, this investigation explores whether SPACE and SIGN can coexist more harmoniously, and what the architect’s role should be. It includes 101 lessons for practicing architects.

The result of the investigations is reported in full with images and text on a designated website.

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